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Autonomous trucking: ‘What’s love got to do with it?’ 

November 10, 2023

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Lior Ron is a fan of autonomous trucking. You might even say the founder and CEO of Uber Freight loves the idea of driverless trucks.

But as the late Tina Turner asked, “What’s love go to do with it?”

The late Tina Turner asked the important question.

“We see across the board super strong demand for autonomy from shippers,” Ron told me in a recent interview. “We have a list of over a hundred shippers waiting to engage with those deployments. And we’re actually in a supply crunch of not having enough capacity from the autonomy providers to satisfy the demand.”

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