I first rode an e-bike after a day out exploring the fells on foot a few years ago. Instead of driving back to my accommodation, I traveled 40km through the Lake District on an e-bike and I was surprised by how easy it was, even after a physically demanding day. Since then, I’ve been researching the potential for people to shift from cars to e-bikes and recently found that rural areas have the greatest capability to replace car travel and cut carbon emissions.