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Meet Noah, the circular car of the future

July 31, 2018


Meet Noah. This lightweight plug-in electric city car scoots two people and their stuff around for up to 149 miles (240 km) on a single charge and can reach speeds of 68 miles per hour (110 km/hr). But that’s mundane.

What makes Noah special is the circle. The circle represents the complete closure of the materials life cycle: the only materials used in a product can be recycled, ideally back into the same product or a product of similar position in the value chain (as opposed to down-cycling in which materials are re-used in products of inferior quality or value).

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