Ford Motor Co. is slashing prices on the electric version of its best-selling F-150 pickup by as much as 17%, reversing price hikes implemented last year on its debut battery-powered truck.
The F-150 Lightning Pro, the cheapest version of the electric truck, now starts at $49,995, down about $10,000 but still above an original starting price of $39,974 when it went on sale in April 2022. The cuts on the base and other trims of the vehicle stem from lower battery costs and scale economies, it said July 17.
