Washington, D.C.’s Metro will dramatically expand its digital advertising network under a new contract that will provide an infusion of revenue to support rail and bus services for Metro riders. The ten-year contract for Metro’s advertising concession, awarded to OUTFRONT Media Inc., is valued at more than $336 million over the next decade.
In the deal, Metro locked in a 25-percent increase in guaranteed revenue that can be used to fund Metro service and keep fares affordable for customers over the next 10 years.
