Dealing with the current low-supply, high-demand market and rising prices were the focal points highlighted during the Used Truck Association’s annual meeting.
The gathering of the nation’s used truck dealers and partners, which ran Nov. 10-13, hosted sessions tackling best practices and what lies ahead for the sector.
In one workshop, Charles Bowles, director of strategic initiatives with Commercial Truck Trader, explained several digital marketing strategies that could help dealers attract more sales. Bowles broke down tactics of marketing online via four points: price, appearance, images and description.
