When Juan Meisel moved from Colombia to Massachusetts, he sought out Mike Salguero, the founder of ButcherBox, a Boston-based meat home delivery business. Meisel quickly found himself working in the marketing department before eventually moving over to logistics, where he led the key department for about five years.
Prior to that, Meisel launched an e-commerce company in Colombia. Between the two stops, he learned a key lesson about any direct-to-consumer (DTC) business: Logistics is hard. As ButcherBox grew, Meisel quickly started to see “these opportunities in logistics.”
