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GM bets on BrightDrop’s connected last-mile delivery ecosystem

February 12, 2021

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Many shippers in the e-commerce segment learned invaluable lessons in 2020 — siloed solutions don’t work well when scale and speed are a must. The same can be said for last-mile delivery operations. Siloed operations — where data, equipment and people are operating on different timelines — can doom the overall customer experience.

Currently, hundreds of vehicle makers — both legacy and startups — are working to bring electric vehicles to market. For the e-commerce brand or anyone else involved in the last-mile segment, having the right vehicle is only one part of the equation. It just represents another silo to manage, alongside data, fulfillment and logistics operations.

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