Throughout the pandemic-influenced years of 2020 through 2022, when demand for trucks soared and capacity evaporated, third-party logistics providers and freight brokers assuaged shippers by simply locating a truck for their freight.
Fast forward to 2023. Now, it’s a struggle, with weak demand and abundant capacity in a market that has flipped on its head.
Shippers today are demanding their brokers deliver consistent value based on lower costs, dependable capacity, service and technology that streamlines the entire process. To combat this, brokers and 3PLs are re-emphasizing some tried-and-true practices while continuing to adopt more technology.