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Tire Sustainability Remains Top Priority for Industry

March 13, 2023

After they stop rolling, tires keep costing.

“End-of-life” tires that can no longer be retreaded are often stored in a drop trailer and taken away to a recycling facility. Tire industry experts say that’s the preferred environmental — and increasingly good business — practice.

“We have an objective of 100% of scrap tires being delivered into sustainable and circular end-use markets,” noted John Sheerin, director of end-of-life tire programs for the U.S. Tire Manufacturers Association. However, he warned increased scrap tire generation is outstripping an increase in recycling.

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