The auto industry has something of a problem on its hands. Mobile technology has progressed so rapidly in the past few years that people have come to expect, if not demand, the same access to entertainment, information, and communication when they’re on the road. Automakers—hardly a nimble group—have been struggling to catch up.
For good reason, too. Durability and safety requirements make it tricky to simply shove the latest mobile tech into the vehicle. Because it takes about five years to develop a new model and consumers keep their cars for an average of 11 years, whatever was new when the automaker stuck it in the car is outdated long before the engine stops running.
