Several years ago it became imperative for a motorcoach operation to simply have a website. Now, that website and other tools available on the internet, including analytics and social media, are key to helping an operator market their operation in a way that is both relatively easy and cost-effective.
METRO spoke to operators who have taken the technological challenge of understanding and utilizing Search Engine Optimization (SEO) and Search Engine Marketing (SEM), as well as updating their websites and increasing their social media presence, head-on, to help grow their businesses.
