IN ITS QUEST to dominate transportation, Uber dreams of the day when everyone gets around in flying cars and self-driving taxis. But its plan doesn’t hinge entirely on a robo-revolution. Today, the delinquent decacorn of Silicon Valley announced Uber Freight, a bid to bring the ride hailing model to trucking.
The service, which quietly launched in Texas late last year, connects truckers with stuff that needs trucking, much like the app connects drivers with people who need driving. It’s like Uber, but for freight.