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BNEF: 50% of new cars sold will be electric by 2040

January 22, 2019

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I’m not sure if this is encouraging or depressingly unambitious.

Recently, I asked whether legacy automakers can survive the switch to electric. Specifically, the question revolves around whether car companies can continue to squeeze value and profit out of their existing line-up of internal combustion engine (ICE) models and plants geared toward manufacturing them, while simultaneously developing an entirely new line-up of plug-in models in order to stay relevant as the world moves forward.

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