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Technology, shifts in behavior can improve urban transportation: report

Traffic and congestion remain a major focus issue for cities worldwide. While new technologies, updated infrastructure, and expanded mobility choices are surfacing to ease the hassle of traveling within urban areas, the biggest factor in improving urban travel is changing human behavior. This is according to Conduent’s Customer Experience of Urban Travel report — an extensive survey of mobility trends and preferences conducted in 23 cities across 15 countries.

“Transportation is an inherently personal decision. People primarily focus on their individual situation, factoring in speed, comfort, and cost when determining how they’d like to travel,” said Don Hubicki, executive VP, Conduent, Public Sector, Transportation.

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