In today’s transportation landscape, opening the Lyft app on your phone is a sing of intent. It means that wherever you’re going, you’ve decided you won’t biking, or walking, or taking the bus. Maybe you’ll share the ride with a srtanger, but you’re definitely making the trip in a car.
Lyft cofounder and president John Zimmer is trying to rejigger that timeline. He wants the tap of the pink icon to come at the moment you’ve decided where you’re going – and before you know how you’ll get there.
