The Chicago Transit Authority’s (CTA) board approved a new contract with Intersection to manage the agency’s static and digital advertisements across the system — continuing CTA’s efforts to both boost customer information and earn revenue from sources other than the farebox.
As part of the new agreement, Intersection will install 775 new digital screens; nearly tripling the 425 digital screens currently found across CTA’s rail system. The new screens will include large format displays; in-station and street level screens; interactive digital kiosks; and a digital advertising display in every CTA station.
