Top

Tag: revenue generation


Travel & Public Transit

L.A. Metro reconsidering selling naming rights for trains, stations

February 27, 2017

Via: Metro Magazine

The San Gabriel Valley Tribune reports the Los Angeles County Metropolitan Transportation Authority (Metro) is now recommending a policy to sell naming rights on its train line be scrapped, even if it means losing millions of dollars in revenue. Since […]


Travel & Public Transit

Sacramento RT exploring selling naming rights to light rail stations

August 23, 2016

Via: Metro Magazine

Looking for ways to generate more revenue, Sacramento Regional Transit (RT) is exploring the idea to sell naming rights to its light rail stations, The Sacramento Bee reports. RT has struggled in the past to interest businesses in advertising. Board […]