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Why Trimble spent $2B on a European logistics firm

January 20, 2023


Trimble has acquired Germany-based Transporeon in a $2 billion all-cash deal, the company announced last month.

The purchase is likely intended to strengthen the Colorado-based TMS provider’s existing technology and broaden its international client base, two logistics experts said in interviews.

Jason Celino, equity research analyst with KeyBanc Capital Markets, and Jonathan Phares, assistant professor of supply chain management at the Debbie and Jerry Ivy College of Business at Iowa State University, shared their perspectives on the company’s recent action with Transport Dive.

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