Carrier rewards programs have become popular in recent years.
These programs are typically intended to foster goodwill between shippers or brokers and their transportation partners, especially during times of market volatility and general unpredictability. While these programs often reward carriers, they do not typically benefit individual drivers.
Trucker Tools has set out to change that.
“We have talked to hundreds of brokers over the years who are looking for a scalable, reliable digital way to reward the driver — specifically the driver, not the carrier — for doing business with them,” Trucker Tools CEO Kary Jablonski said.