The everyday consumer’s penchant for online shopping has grown exponentially over the past few years. In fact, e-commerce transactions account for about 15% of total retail sales, according to the latest statistics from the U.S. Census Bureau.
That number climbed gradually during each quarter of 2022. This trend will likely continue, as the rise in e-commerce sales is outpacing overall retail growth. During the fourth quarter of 2022, e-commerce increased 6.5% over the fourth quarter of 2021. In that same period, total retail sales grew 5.7%.
