Selected Maersk e-delivery customers in Europe will be able to register for a new tool in February to trace and analyse the emissions of their international parcels. The Danish liner giant, which entered the European e-commerce logistics market in 2021 with the acquisition of B2C Europe, tapped German startup Cozero to develop analytics tools to improve greenhouse gas (GHG) emissions visibility.
“Our customers in the international e-commerce industry by design have large gaps in their GHG footprint visibility due to the high number of parties involved in the first, middle and last mile delivery process,” noted Christian Grosse Maersk E-Delivery chief product officer in Europe, adding: “This makes optimising emissions a challenge for them.”
