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Swift Launches Digital Marketing Strategy for Truck Drivers

May 8, 2017

Swift Transportation is reaching out to young people with a new digital marketing campaign that promotes the company’s unique culture, size and emphasis on people.

The goal of the campaign, called Swift’s Driving Force, is to convince men and women to become truck drivers and to consider careers in the trucking industry.

“We hope this campaign communicates Swift’s commitment to drivers and reaches those that may never have considered trucking, educating them on a career opportunity that is critical to America’s economy,” said Tom Hall, digital media strategist for Swift.

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