It was an early-August evening in rural Wisconsin. An SUV traveling north along a two-lane road veered over the center line. Before landing in a ditch, the car hit a light pole, speed-limit sign and a 13-year-old pedestrian, who died at the scene.
The police report, like about 500 others over the past three years, landed on Bob Schneider’s desk at UW-Milwaukee’s School of Architecture and Urban Planning.
Schneider studies severe or fatal bicycle and pedestrian crashes, collecting data that he uses to guide and encourage city planners, developers and policymakers to make roads safer.
