A tidal wave of change is barreling toward the auto industry—and as with any wicked swell, some of the surfers in the water will ride to glory, others will wipe out. The difference between them isn’t necessarily who has the right board or the experience or the natural skills. Success or failure can simply depend on who’s in the right position to catch the wave.
And while you might not bet that Avis is likely to hang ten, the 72-year-old rental car company—which has been around so long, it got the Nasdaq symbol CAR—is dead set on proving you wrong and sticking around for the foreseeable future.
