BACK IN YE olden times, beckoning a ride with a phone tap was for the 1-ish percent. Former Uber CEO Travis Kalanick says he launched his world-shaking app back in 2009 so he could look über-rich and powerful. “We just wanted to push a button and get a ride, and we wanted to get a classy ride,” he later told Business Insider. “We wanted to be baller in San Francisco.”
Now, the sort of on-demand transit Uber, Lyft, and other ride-hailing companies have made so popular might finally make it to the masses—maybe even to those without smartphones or bank accounts.
