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Metallica’s eco-friendly tour and the future of sustainable trucking

May 30, 2024

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Remember “Fuel,” that iconic anthem by Metallica that celebrated the raw power of gasoline? I remember as I was rocking out to this song from the 1997 “Reload” album while I was in New Zealand driving an old beat-up Toyota van that was anything but sustainable.

Fast forward to 2024, and the band is taking a different approach, one that reflects a growing focus on sustainability. The European Union’s supply chain law is pushing companies, including rock bands, to embrace greener practices, and Metallica is leading the charge on the road with an eco-friendly tour.

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